Evil Knievel



Think Positive
postgraduate me, an offer of further education, 2007; installation, mixed media, 2007

His amazing death-defying jumps over cars and canyons and the dangerous accidents that resulted from them in which Evel Knievel narrowly escaped death more than once, laid the foundations for his status as a super-human hero – a daredevil, in Knievel’s words – powered by virtues like ambition and dedication plus the conviction that even failure should be seen as a chance.

“The people I want to hear about are the people who take risks.” In his predominantly white costume with its red and blue trims, Knievel stylised himself as the incarnation of America and embodied – perhaps not least because of this ‘white’ costume – what it meant to be ‘successful’. Not only as a hero of the thrill show genre, which he helped to make so popular, but also as a public figure Knievel was a focus of attention and he was never afraid to use his popularity to serve a good cause.

In an appearance designed especially for the exhibitions in Dortmund and Berlin, Evil Knievel will consider a specific aspect of modern motivation strategies. Goal setting through re-enactment – this is the American catchphrase – serves as a guideline for his appearance. As a special form of re-enactment that is not only practised in American schools and the U.S. Army, Evil Knievel presents a central technique of self-motivation, which also was critical for his own career: identification with a successful idol. “For identification with a successful model can be an important factor in someone breaking out of the confines of their inferiority complexes and fear of failure, which cause them to remain in an enduring negative state of mind. A successful technique for improving your world is identification with a symbol that is an inspiration to make the right decisions.” For the exhibition a special new issue of the fanzine Being Evil Knievel (No.3, 2007) will be published.

Inke Arns




“Death is a tough competitor, I beat him many times.” With these words the American stuntman Evel Knievel describes his career and established the myth of a death defying daredevil. In the mid-1960s he toured under the name Evel Knievel and His Motorcycle Daredevils, and quickly became world-famous through his spectacular motorcycle jumps across parked cars and buses. Not less spectacular were the crashes that followed most of his stunts, such as his attempt to jump over the fountain of Caesar’s Palace in Las Vegas with his motorbike or his attempt to jump over the Snake River Canyon with his skycycle, a self-constructed rocket bolid. He is said to have had more than 35 broken bones during his career. This is an ultimate record which did not only secure him a listing in the Guinness Book of Records but laid the foundation for his fame as a man who never surrenders.

Inke Arns


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