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HMKV Video of the Month: Jennifer Lyn Morone: Jennifer Lyn Morone™ Inc (2014)

Dortmunder U | 3rd Floor

Jennifer Lyn Morone
Jennifer Lyn Morone™ Inc
UK 2014, video, 2:39 Min.

– curated by Inke Arns –

In the series HMKV Video of the Month, HMKV presents current video works by international artists for the duration of one month each. On view from January 2 through January 31, 2015, is Jennifer Lyn Morone's video Jennifer Lyn Morone™ Inc (2014), selected by Inke Arns. In parallel, HMKV's exhibitions BER-DTM-HNL - Fasten your seatbelts! (U2, until 11 January 2015) and Evil Clowns are on view at HMKV (U3, until 8 March 2015).

In a time when our personal ("big") data have become a gold mine of the information age, the American born natural person Jennifer Lyn Morone incorporated her identity by founding Jennifer Lyn Morone™ Inc (JLM Inc), a corporation registered in Delaware. The project is an extreme form of capitalism which might "ironically enable an individual to regain some ownership of and power over their own data." (Régine Debatty) Jennifer Lyn Morone™ Inc is a business established to determine the value of an individual. The corporation derives value from three sources and legally protects and bestows rights upon the total output of Jennifer Lyn Morone: 1. Past experiences and present capabilities (these are offered as biological, physical and mental services such as genes, labour, creativity, blood, sweat and tears), 2. Selling future potential in the form of shares, and 3. Accumulation, categorisation and evaluation of data that is generated as a result of Jennifer Lyn Morone's quantified life. Jennifer Lyn Morone is also beta testing on herself an app, the Database of ME or DOME, that will ensure that your identity and data can be collected and stored for you and only you. In the video she is presenting her project to us.

Jennifer Lyn Morone is an American born natural person who incorporated her identity by founding Jennifer Lyn Morone™Inc in 2014 during her time as an MA student at the Royal College of Art, London. Since then Jennifer Lyn Morone's mission is to establish the value of an individual in a data-driven economy and Late Capitalist society, while investigating and exposing issues of privacy, transparency, intellectual property, corporate governance, and the enabling political and legal systems.

Jennifer Lyn Morone™Inc will participate at the transmediale 2015 „Capture All“ (House of World Cultures, Berlin, 28 January – 1 February 2015,

Jennifer Lyn Morone™ Inc

Régine Debatty: „Jennifer Lyn Morone™ Inc, the girl who became a corporation,“ 23 June 2014

The HMKV Video of the Month is on view on the third floor of the Dortmunder U.